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Western Digital connects with my “why”

Posted on March 4, 2013 by paulsmith — 2 Comments ↓
Screen Shot 2013-03-03 at 9.31.10 PM

Really love this new commercial from Western Digital. Is it because I just purchased a WD external portable hard drive? No, its because the authentic tone of the commercial connects with me on a personal level. The honest voice over Continue reading →

Posted in observations | Tagged commercial, technology, Western Digital | 2 Replies

Creative Confessions

Posted on January 28, 2013 by paulsmith — No Comments ↓
Confessions_0007_Screen Shot 2013-01-27 at 11.24.24 AM

We all have a few secrets we keep at work, the occasional office supply that makes its way home or those naughty e-mails you send from the freelancer’s computer. But creative professionals might just have a few more secrets than Continue reading →

Posted in Inspiration | Leave a reply

10 great gift ideas for Ad Agency Creatives

Posted on December 10, 2012 by paulsmith — 1 Comment ↓
Hipster bingo cards

If your looking for some gift ideas for Ad agency creatives, including Creative Directors, Art Directors, Copy Writers, Graphic Designers or anyone in Interactive, check out the list below. Take a look and let me know what you think. creative Continue reading →

Posted in Inspiration | Tagged agency creatives, gifts | 1 Reply

Amazing hand lettering from Dana Tanamachi

Posted on December 9, 2012 by paulsmith — No Comments ↓
tanamachistudio

TANAMACHI STUDIO is a boutique graphic design studio specializing in hand-lettering & custom typography for editorial, lifestyle, food, and fashion brands. Find out more at http://tanamachistudio.com time lapse see her in action.

Posted in Inspiration | Tagged custom typography, Dana Tanamachi, hand lettering | Leave a reply

Zicam Monster: Love him? or Hate him?

Posted on November 26, 2012 by paulsmith — 2 Comments ↓
zicam_monster

In this age of information overload, cutting through the clutter is not easy to do. Getting people to talk about your brand, visit your facebook page, tweet it, tell friends, recognize your ad, and even start their own facebook page Continue reading →

Posted in Inspiration | 2 Replies

What the #@%$ is a PDUFA?

Posted on November 13, 2012 by paulsmith — 1 Comment ↓
Screen Shot 2012-11-13 at 5.56.55 PM

Working in healthcare marketing there is no shortage of acronyms. One that comes up often is PDUFA usually pronounced as Pa-doof-a. It stands for the Prescription Drug User Fee Act. Its a law that was passed by the United States Continue reading →

Posted in tutorials | Tagged Drugs, FDA, PDUFA | 1 Reply

Creative showdown: ipad vs. surface

Posted on November 9, 2012 by paulsmith — No Comments ↓
miniVSsurface

Both Apple and Microsoft have hot new products out. For Apple its the ipad mini, a smaller version of their already game changing ipad. For Microsoft, its Surface, a combination laptop and tablet. Which product will sell more? Which one Continue reading →

Posted in Inspiration | Tagged Apple, ipad, ipad mini, surface | Leave a reply

Dope Typography by
Luke Lucas

Posted on November 4, 2012 by paulsmith — No Comments ↓
Luke Lucas typography

Typographic art can be a beautiful way to express an idea especially in advertising. When done right it blurs the lines between art, illustration, typography and design. Its a skill that takes patience, artistry and vision. One of the best Continue reading →

Posted in Inspiration | Tagged Artist, typography | Leave a reply

30 Provocative Anti-Smoking Awareness Ads

Posted on October 28, 2012 by paulsmith — No Comments ↓
Anti-Smoking-Ads-05-700x494

I walked through the streets of Manhattan recently and was amazed by how many people were still smoking. I really thought the number of smokers was coming down but it didn’t seem that way as I dodged multiple puffs of Continue reading →

Posted in Inspiration | Tagged anti-smoking, awareness, visual storytelling | Leave a reply

Healthcare Photography by George Lange

Posted on October 18, 2012 by paulsmith — No Comments ↓
George Lange photo

  I wanted to share some beautiful and honest healthcare photographs by photographer George Lange. George is a veteran photographer who has had a successful career photographing some of the worlds most famous celebrities, politicians, and more. Here he’s captured Continue reading →

Posted in Inspiration | Tagged healthcare, photographer | Leave a reply

inspiration injection 10.14.2012

Posted on October 14, 2012 by paulsmith — No Comments ↓
Inspiration_Injection_10_14_2012

  Great things are happening all over the web. This week I came across some cool infographics from Ignite Health and intouch solutions, an interactive graphic from the advanced breast cancer community website, art from popcapopca, typography from Luke Lucas Continue reading →

Posted in Inspiration | Tagged Artist, infographics, inspiration | Leave a reply

15 awesome type effect tutorials

Posted on October 11, 2012 by paulsmith — 1 Comment ↓
15_typography_effects

Sometimes typography is all you need to express a good idea. A custom type treatment or special effect can help transform an execution. Would you like to add a custom look to a logo your working on? Make the typography Continue reading →

Posted in tutorials | Tagged effects, tutorial, typography | 1 Reply

How do you get people to donate blood?
Go guerilla on them.

Posted on October 9, 2012 by paulsmith — 1 Comment ↓
Screen-Shot-2012-10-08-at-8.25

Here’s a great example of fresh creativity in healthcare. What if anyone in need of blood could find it anywhere? Based on this simple question, the agency Z + of São Paulo, Brazil created an innovative guerilla marketing tactic to Continue reading →

Posted in Inspiration | Tagged blood donation, guerilla, hospital | 1 Reply

Remebering the marketing genius Steve Jobs

Posted on October 8, 2012 by paulsmith — No Comments ↓
apple_steve_jobs01

  Its been a year since the passing of one of the most innovative men of this generation, Steven P. Jobs. His effect on music, books, computers and movies is felt everywhere today and will be in the future. I Continue reading →

Posted in Inspiration, observations | Tagged Apple, Marketing, Steve Jobs | Leave a reply

Critical Data: 15 inspiring chart designs

Posted on October 6, 2012 by paulsmith — No Comments ↓
Dribble_ErwinH

One thing that’s critical in healthcare is data. The presentation, dissemination and even the animation is critical. It helps doctors, manufactures, patients, pharmacist, and even marketers better understand what the complexities and nuances are behind the drugs they are dealing Continue reading →

Posted in Inspiration | Tagged healthcare graphics, infographics | Leave a reply

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Recent Posts

  • Western Digital connects with my “why”
  • Creative Confessions
  • 10 great gift ideas for Ad Agency Creatives
  • Amazing hand lettering from Dana Tanamachi
  • Zicam Monster: Love him? or Hate him?

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    Creative showdown: ipad vs. surface

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  • Screen Shot 2013-03-03 at 9.31.10 PM

    Western Digital connects with my “why”

    Really love this new commercial from Western Digital. Is it because I just purchased a WD external p... more
  • Confessions_0007_Screen Shot 2013-01-27 at 11.24.24 AM

    Creative Confessions

    We all have a few secrets we keep at work, the occasional office supply that makes its way home or t... more
  • Hipster bingo cards

    10 great gift ideas for Ad Agency Creatives

    If your looking for some gift ideas for Ad agency creatives, including Creative Directors, Art Direc... more
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  • Pink ribbons don't do much for advanced breast cancer sufferers, survey finds May 21, 2013
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